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Exhibition Branding

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Branding, Poster, Pamphlet

I collaborated with a fellow student in Senior Studio to do the branding, poster, and pamphlet design for the 2024 BFA Exhibition for Graphic Design at the University of Massachusetts, Lowell. The branding was used across many platforms, including social media, invitation cards, motion design, and the UMass Lowell BFA Website. 

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The Branding

The name "BREAKOUT" came from break-out rooms on Zoom, a play on the 2024 graduating class being the last to have experienced college virtually due to the COVID-19 pandemic. All of the branding design served this concept.

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Branding in Action

Once the branding was established, it was used by other members of the class, as well as my branding collaborator and me, to populate and advertise our Senior exhibition across platforms.

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Initial Sketch: Rebecca Loechler

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Poster Design: Rebecca Loechler & Landyn Murphy

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Intro Video: Khiem Tran

Branding: Rebecca Loechler & Landyn Murphy

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