Marketing Materials
Digital Marketing || Print Marketing || B2B Design
As the Print & Packaging designer at FreshCut Paper, I designed both digital and print marketing material to communicate clearly and effectively with wholesale buyers, retail partners, and potential PR publications. All prioritize visual clarity, brand alignment, and ease of use to drive engagement
and sales.
B2B Trifold Direct Mailer
The goal of this B2B trifold direct mailer was to create a compelling, brand-aligned piece that could quickly communicate value to potential business clients. It was designed to be visually engaging, easy to scan, and structured to guide the reader through key messaging and a clear call to action.
B2B Retail Catalogs
These B2B retail catalogs were used by sales reps on the road and at tradeshows to present a clear, organized showcase of products tailored to wholesale buyers and retail partners. It was designed to balance brand storytelling with practical information like pricing, SKUs, and ordering details. Visual hierarchy, consistency, and ease of navigation were prioritized to support efficient decision-making and drive bulk orders.
PR Gift Guides
These email gift guides were used by the PR team for publication placements and brand awareness. Over a period of 6 months, I created 7 gift guides that brought in over 700 million UCPMs, and placements in publications such as Forbes, Real Simple, NY Magazine, NBC & more!
