Stratum
Engineering
Brand Book || Website || Social Media
I created a full brand identity for Stratum Engineering, including a brand book, visual identity, web design, and social media. Stratum Engineering is a mid-sized, future-focused structural engineering firm headquartered in Chicago, IL, with regional offices in Seattle and Boston. The firm specializes in high-performance commercial buildings, institutional structures, and large-scale public infrastructure.
The Process
I developed the branding & visual identity to rely on strong geometric shapes, balanced proportions, and clean compositions. This system creates a sense of architectural order and engineering rigor, while also offering flexibility for layout variation and hierarchy across all touchpoints.
Moodboard:
Design Keywords:
-
Modern
-
Precise
-
Geometric
-
Clean
Brand Development
Logo Design
The logo pays homage to the meaning of “Stratum”: layers built over time. I developed the logo around this concept, inspired by the structural form of an I-Girder and guided by a modern geometric style. The final logomark evokes strength, precision, and grounded engineering expertise.
Initial Brand Guidelines
The branding and visual identity rely on strong geometric shapes, balanced proportions, and clean compositions. This system creates a sense of architectural order and engineering rigor, while also offering flexibility for layout variation and hierarchy across all touchpoints.
Visual Identity & Website
Using the initial brand guidelines as a foundation, I developed a cohesive visual identity and designed a web landing page for Stratum Engineering. With these core elements in place, I then finalized the full brand book.
Website Landing Page Wireframe
Website Landing Page Final Design
The Final Brand Book
Visual Identity & Website
Using the initial brand guidelines as a foundation, I developed a cohesive visual identity and designed a web landing page for Stratum Engineering. With these core elements in place, I then finalized the full brand book.
Website Wireframe
Website Final Design
