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VER•RA

Branding & Visual Identity  ||  Packaging Design

I created branding, visual identity & sample packaging design for VER•RA, a line of low ABV botanical beverages that blend herbal wellness traditions with contemporary lifestyle branding. VER•RA is targeting creative, health-conscious 25–40-year-olds looking for a mindful alternative to traditional sugary drinks.

Scope of Work

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Moodboard:

Target Audience:

  • Millennials and Gen Z professionals in urban settings

  • Prioritizing health, aesthetics,
    and sustainability

  • Interested in wellness, slow living, and premium natural products​​

Design Keywords:

  • Modern botanicals

  • Clean and tactile

  • Spiritual minimalism

  • Earthy yet elevated

  • Editorial meets apothecary

Final Deliverables:

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Branding & Visual Identity

Once I established the creative direction, I began work on the branding & visual identity. 'Verra' is a soft, modern take on “truth” (from Latin “veritas”). The floral symbol for truth is the daisy, and I used this flower as my inspiration for the logomark.

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Instagram Sample:

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Motion Teaser:

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Packaging Design

I crafted the full packaging experience for VER•RA, combining precise vector design in Adobe Illustrator with custom 3D bottle modeling in TinkerCAD. Final product visualizations and realistic renderings were developed in Adobe Dimension to showcase the brand in a compelling, shelf-ready format.

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Ritual Spritz

  • Flavor: Ashen Citrus + Rosemary

  • Format: 12 oz frosted glass bottle

  • Pad printed label, digital
    embossing, foil stamping

  • Cork-style cap with tear-off
    wax seal for tactile ritual

  • ABV: 5%

Bloom Aperitif

  • Flavor: Rosé Hibiscus

  • Format: 750ml frosted matte glass bottle

  • Pad printed label, digital embossing, foil stamping

  • Cork-style cap with tear-off wax seal for tactile ritual

  • ABV: 6.5%

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Spritz Trio - DAWN

  • Flavor: Yuzu & Bazil

  • Format: 12 oz can

  • Digital Printing

  • ABV: 4.5%

Spritz Trio - DUSK

  • Flavor: Berry & Ashwagandha

  • Format: 12 oz can

  • Digital Printing

  • ABV: 4.5%

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Spritz Trio - EMBER

  • Flavor: Blood Orange & Ginger Root

  • Format: 12 oz can

  • Digital Printing

  • ABV: 4.5%

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