Creative Re/Frame
Marketing || Web & Icons || Presentation Design
As the Graphic Design Specialist at Creative Re/Frame, my design projects combined creative vision, social impact, and strategic insight to drive innovation. I designed digital & print marketing materials that strengthened brand presence, refreshed web & icon design to enhance usability and visual consistency, and updated presentations and templates to prioritize clarity, brand alignment, and accessibility standards.
Event Invitation
Working within the established brand identity, I created a postcard invitation adaptable for both print & digital use. While I recommended adjustments
to improve text contrast for readability, the client chose to maintain their original color preferences.
Cross-Platform Promotion
Clean typography, a flexible grid, and consistent use of the brand’s visual elements allowed the layout to scale easily while maintaining a cohesive brand presence.
I designed the initial invitation for both digital and print formats, serving as both an e-vite and a printed postcard. The design enabled seamless repurposing across platforms such as a web banner, social media graphics & other promotional formats.
Website & Icon Refresh
In reviewing Creative Re/Frame’s brand identity, I identified inconsistencies in the existing icon set (colors, shapes, and styles lacked cohesion). As part of the website refresh, I created a new icon system that established visual clarity and consistency, strengthening the overall brand identity.
Before:
Although functional, the original icons were not designed as a cohesive set. Some incorporate dimension while others remain flat, the color palette lacks consistency, and the overall style does not reflect the brand’s preference for playful simplicity.
Creative Direction #1:
Creative Direction #2:
The first proposed direction aimed to stay conceptually aligned with the original icons while introducing a more cohesive visual style, refined color palette, and a design approach that felt more inclusive and human-centered.
The second proposed direction intentionally moved away from the original icon style. Drawing inspiration from a turquoise line motif already present in the brand’s visual identity, I developed a set of single-line icons that extended this element into a cohesive, distinctive system.
Before:
After:
While both concepts were well-received, the client ultimately selected the single-line icon style for its clean, simple, yet creative feel. Once the client selected their preferred icon style, I created a more complete set for them.
Presentation Templates & Refresh
Working in Google Slides, I used existing presentation content as a foundation
to redesign and update presentation templates. The new designs emphasize readability, clear typographic hierarchy, brand consistency, and improve overall comprehension. Included below is a sample of the before and after of this refresh. Since the brand typeface was not available in Google Slides, I used the closest matching typeface to maintain visual alignment.
Before:
After:
