VERRA

Branding & Visual Identity || Packaging Design

I created branding, visual identity & sample packaging design for VERRA, a line of low ABV botanical beverages that blend herbal wellness traditions with contemporary lifestyle branding. VERRA is targeting creative, health-conscious 25–40-year-olds looking for a mindful alternative to traditional sugary drinks.

Scope of Work

Moodboard:

Target Audience:

Millennials and Gen Z professionals in urban settings
Prioritizing health, aesthetics,
and sustainability
Interested in wellness, slow living, and premium natural products

Design Keywords:

Modern botanicals
Clean and tactile
Spiritual minimalism
Earthy yet elevated
Editorial meets apothecary

Final Deliverables:

Branding & Visual Identity

Once I established the creative direction, I began work on the branding & visual identity. 'Verra' is a soft, modern take on “truth” (from Latin “veritas”). The floral symbol for truth is the daisy, and I used this flower as my inspiration for the logomark.

Instagram Sample:

Motion Teaser:

Packaging Design

I crafted the full packaging experience for VERRA, combining precise vector design in Adobe Illustrator with custom 3D bottle modeling in TinkerCAD. Final product visualizations and realistic renderings were developed in Adobe Dimension to showcase the brand in a compelling, shelf-ready format.