Technical Illustration
Instructional Design || Technical Illustration || UX
As the print & packaging designer at FreshCut Paper, I developed and implemented a consistent visual language and illustration style for both:​
• Retailer-facing display instruction guides
• User-facing product instructions
Retailer-facing Instructional Material
Intended for retail staff & tradeshow teams, these instructional sets ensure that custom product displays are presented properly in a retail & tradeshow environments. These instructions prioritize clarity, efficiency, and accuracy. The tone is direct and utilitarian, with graphics that clearly communicate logistics such as folding, stacking, product placement and more.
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User-facing Instructional Material
These user-facing instructions were thoughtfully built into the product packaging to clearly and intuitively show how to open the pop-up products. I blended the brand’s handcrafted aesthetic with crisp vector graphics to balance artistic expression with visual clarity. For the user-facing instructions, my goal was to enhance the user experience by making the product feel approachable, premium, and thoughtfully designed.
Product Instructions:
Blooming Birthday Cake
These instructions were designed not just for visual and communicative clarity, but also to serve a structural function by protecting the product during shipping. I worked closely with the product engineers to define the required shape, used those specifications to create illustrations that met both structural requirements and user experience goals.